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You’ve probably come across the term “online advertising” before in some form or another. It’s sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing.

The terms are often used interchangeably to describe what essentially the same concept – purchased or “rented” traffic through online ads.

Most companies now realize that the best way to attract customers is to advertise online, and this is because most people turn to the Internet to find what they are looking for as mentioned above. Advertising online is now the most effective way to bring in target customers and increase sales. There are many ways in which a business or company can advertise online.

This guide will outline the different ways that products, services and websites can be marketed and promoted on the web/ social media. Increasing mobile network and affordability of Internet has led to a healthy growth of online video advertising in 2017.

The online video advertising industry had a very impressive 2017 with growth of 200%. The increase in consumption of video content enabled a shift in gears and growing demand. The accelerating rollout of mobile network and easy availability of affordable Internet access, suggest that 2018 will be the ‘Year for Online Video Advertising’.

So make the most of it in 2018 to launch your business to the next level by using the amazing tips and techniques of online advertising on social media outlined in the chapters below.

  • Online Ads: An Overview
  • An Overview of Paid Channel Pricing Models
  • How to select the right Ad network
  • Create landing pages that convert
  • Steps to a successful Online Advertising Campaign
  • Using Google Adwords for your PPC Campaign
  • A Guide on Social Media Advertising
  • A Guide on Video Advertising
  • Tipsfor effective paid internet advertising
  • Online advertising tips for tackling discrepancies between clicks and visits
  • PPC tools to do Keyword, Ad copy and Profit Analysis
  • Case studies of Successful Online Advertising Campaigns

If you’re still resisting digital or social selling, you’re going to miss out. It doesn’t matter how many print ads you create, this digital thing is only getting bigger and bigger!

Online ads have become a daily part of internet life. For new marketers, it can be confusing getting a grasp on the scope and variety of online ads available.

If you’ve been slow on the uptake when it comes to online advertising, you should begin ramping up your efforts. Online ad spend has seen consistent growth and is projected to overtake print, states a recent IAB report.

If you haven’t yet familiarized yourself with online advertising, it’s time to do so. If you’re of the belief that advertising online is wasting your ad budget, think again.

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